Sorted Food x The Earthshot Prize - The ‘Earthshot Burger’

Prince William and The Earthshot Prize teamed up with VIP YouTubers, Sorted Food, to spotlight the incredible work of three of the most recent Winners of The Earthshot Prize, culminating in the creation of the first ever ‘Earthshot Burger’. In the episode on YouTube, the Sorted Food founders tested out three Winners’ innovations – each representing a ground breaking solution to repair our planet

My role: I was responsible for the content rollout plan, including creative and copywriting, for The Earthshot Prize’s social channels, in coordination with Sorted Food and Kensington Palace. Collectively, the partnership content gained over 2 million views.